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Our Concept: Whole Food Based Nutrition


We enjoy the juicy burst of an orange, the sweet nectar of an apple, and the succulence of a red, ripened tomato. That explosion of goodness tells us that fruits and vegetables are nearly 90 percent water.source:

Remove the H20 from fruits and vegetables and what do you have left? Nutrients – including healthful antioxidants in the form of juice powders that can be put into a capsule. Juice Plus+ Orchard, Garden, and Vineyard Blend capsules contain juice powders from 30 fruits, vegetables, berries, and grains that offer whole food based nutrition, which is the core concept behind Juice Plus+ Research that shows Juice Plus+ can lead to a healthier lifestyle.


Juice Plus+ Orchard and Garden Blend Ingredients – 20 Fruits, Vegetables, and Grains

Juice Plus+ contains a wide variety of nutritionally dense fruits and vegetables reduced to juice powder. In our Orchard and Garden Blends, you can reap the benefits of 20 fruits, vegetables, and grains:

• Apple • Orange • Pineapple • Cranberry • Peach • Acerola Cherry • Papaya • Carrot • Parsley • Beet • Kale • Broccoli • Cabbage • Spinach • Tomato • Oat Bran • Brown Rice Bran

Or for an additional boost, our Vineyard Blend, in conjunction with our Orchard and Garden blends, adds nutrients from nine berries, giving you a variety of 30 fruits, vegetables, grains, and berries.

Juice Plus+ Vineyard Blend Ingredients

- Concord Grape - Blueberry - Cranberry - Blackberry - Bilberry - Raspberry - Red Currant - Black Currant - Elderberry - Artichoke - Pomegranate - Cocoa 

Nutrients from fruits and vegetables

Juice Plus+ was introduced in 1993, when most scientists and health professionals were only beginning to understand the importance of whole food nutrition. Juice Plus+ is not a substitute for eating fruits and vegetables. Juice Plus+ is not a medicine, treatment, or multivitamin. Juice Plus+ can help support a healthy diet by offering a much wider variety of naturally occurring vitamins – along with other antioxidants and phytonutrients found in fruits and vegetables – than traditional vitamin supplements.

Antioxidants from the orchard

Whole food based nutrition starts in orchards, gardens, and vineyards. Juice Plus+ combines the latest dietary guidelines and clinical research findings to create convenient whole food based nutrition, while consistently emphasizing that people need to eat more fruits and vegetables to improve their chances of living long and healthy lives.

Whole food based nutrition delivers powerful antioxidants that provide your body protection, because it relies on fruits and vegetables. According to the National Cancer Institute, antioxidants are “substances that may protect cells from the damage caused by unstable molecules known as free radicals. Examples of antioxidants include beta-carotene, lycopene, vitamins C and E and other substances. Many of these antioxidant substances come from fruits and vegetables.”

Did you know?

Part of a healthy diet, fruits and vegetables contain a powerful array of antioxidants that offer protection for our bodies. Beta-carotene is found in many fruits and vegetables that are orange in color, like carrots. Some green leafy vegetables, such as spinach and kale, are also rich in beta-carotene. 


  • Lutein, best known for its association with healthy eyes, is abundant in green, leafy vegetables such as spinach and kale.
  • Lycopene is a potent antioxidant found in abundance in tomatoes.
  • Vitamin C is found in many fruits and vegetables such as apples, oranges, pineapple, acerola cherries, papaya, carrots, parsley, kale, broccoli, cabbage, spinach, and tomatoes.
  • Vitamin E is a powerful antioxidant found in green, leafy vegetables such as spinach and broccoli.